Bars are usually associated with good times and happy hours. People go with their friends and family to relax and have a great time. Along with good experiences and memories, customers also seek an aesthetic and clean ambiance and interior. However, all of this might get ruined due to the damaged and dirty countertops and table surfaces. But do not worry. You can prevent countertop spills, stains, and scratches using bar runners.
It is an essential accessory for any bar, café, or home bar setup. It also gives bartenders a non-slip surface so they can work seamlessly, along with preserving the aesthetics of the bar. They are generally composed of highly durable rubber. Rubber bar runners also reduce the chance of breakage by maintaining the stability of your bottles and glasses. You can clean and maintain the bar runners without any hassle.
The History of Bar Runners
Now that we understand what bar runners are, it is time to know where they come from and their history of origin. Since the early 20th century, bar runners have been an integral part of the hospitality industry. Their inception dates back to the 1920s when speakeasies of the Prohibition era were seeking ways to maintain a clean and organized counter. They used simple cloth mats initially. However, rubber bar runners originated as bars got more complex and mainstream in the 1950s.
Rubber mats were robust and hygienic. Hence, they quickly became popular in local pubs and bars globally. The evolution led to the origin of multiple types of bar runners, including the blank bar runner and custom-printed bar runners.
To know more, read: Speakeasies of the Prohibition Era
Blank Bar Runners for Small Workshops or Producers
For small workshops or producers trying to get more exposure in the market and improve their branding, blank bar runners are a necessary tool. Crafted from absorbent nonwoven cloth and non-slip nitrile rubber, this bar accessory provides a great blank canvas for customized designs. Small businesses can attract and retain more clients with the blank bar runners by Shuiyeung Industrial Limited. These bar runners can help small workshops and producers meet the requirements of their local clients as they are a potent marketing tool in addition to their practical use.
Why Blank Bar Runners are Beneficial for Small Workshops and Producers
Small workshops and producers face cutthroat competition. Hence, they should come up with creative ways to stand out. Customizable blank bar runners give them that chance. As per a survey, approximately 87% of bars and restaurants use branded merchandise to increase their visibility and customer engagement. Hence, according to the data, the hospitality industry has a significant demand for customized products.
Blank bar runners can help small workshops or producers meet this demand, bringing in a consistent flow of income while also showcasing their artistry and expertise. Custom bar runners, as opposed to mass-produced goods, let small workshops provide individualized solutions crafted to fulfill the unique requirements of their customers. It opens up a market niche that larger companies might pass up.
Moreover, an ASI (Advertising Specialty Institute) study discovered that promotional items kept for an average of eight months provide lasting brand exposure. Hence, due to their durability, customized bar runners are an affordable marketing option for cafes, restaurants, and bars. Small manufacturers and workshops can offer customizable, high-quality, and long-lasting bar runners to their local clients and cash out on this trend.
To know more, read: Promo Products Are Kept An Average of 8 Months
What Type of Businesses Use Custom Bar Runners
Multiple types of businesses use or can benefit from using custom bar runners. Here, we have discussed some of the prominent ones.
Bars and Pubs: The most obvious users of custom bar runners are bars and pubs. These businesses frequently use custom runners to further enhance their strong brand identities. For example, local pubs can use bar runners with eye-catching designs to promote their most recent brew.
Cafes and Coffee Shops: Custom bar runners can help cafes and coffee shops establish a unique atmosphere that represents the personality of their brand. A premium café might choose elegant, minimalist designs, while a hipster coffee shop might choose runners with eccentric designs and slogans.
Event Venues: Customizable bar runners are also useful at event venues hosting corporate, wedding, or private parties. It helps them to give their services a more distinctive touch. To improve the overall guest experience, event planners can collaborate with small workshops to produce runners that complement the event’s theme.
Restaurants and Eateries: Restaurants can use personalized bar runners to advertise special deals or seasonal menus. For instance, a seafood restaurant can have runners with pictures of the latest catches and chef’s specialty to enhance the overall dining experience of the patrons.
Breweries and Distilleries: These establishments mostly have tasting rooms where they can advertise their goods with customizable bar runners. These runners serve as a continuous reminder of the brand in addition to keeping the bar area tidy.
Why Printed Bar Runners are Great for Your Business
Another major type of bar runner available is the printed bar runner from Shuiyeung Industrial Limited. Along with the functional benefits, it has several other advantages for your business. It is a robust marketing product that also elevates the overall ambiance and aesthetics of a store, bar, restaurant, or cafe. However, despite this, some of you might want to know why it is so special for a business. Therefore, we will discuss why printed bar runners are so beneficial:
Functional Uses
First of all, let’s discuss the functional benefits of printed bar runners. With practical uses, this countertop and table accessory is quite essential for any business with a bar area:
- **Surface Protection:**Printed bar runners offer your bar’s surface an extra layer of defense against spills, scratches, and stains, along with their attractive appearance. This shield keeps your bar area aesthetic and longer lasting.
- **Non-Slip Surface:**In any business, but particularly in crowded restaurants or bars, safety is of the utmost priority. Printed bar runners with nitrile rubber backing provide a non-slip surface that lowers the possibility of accidents and injuries to employees and patrons.
- **Absorbent Material:**The printed bar runners feature an ultra-absorbent, 400gsm non-woven felt surface. It effectively absorbs spills and stops them from spreading. This absorbency keeps your bar area dry and clean, giving your customers a better overall experience.
- **Customizable Sizes:**Printed bar runners are available in a variety of sizes to suit different bar setups and countertops. You can select the option that fits your requirements. From standard sizes like 880X250mm to custom sizes, there are several dimensions available to fit your specific requirements.
Promotional Uses:
Brand promotion is another major use of bar runners. They serve as a great tool to interact with customers and market your brand:
- **Brand Visibility:**Using printed bar runners with your logo or brand message notably will help customers recognize and see your business. With this branding tool, you can remind your customers about your brand each time they visit your establishment. It deepens the bond and encourages brand loyalty.
- **Marketing Tool:**Printed bar runners are an effective marketing instrument. At the point of sale, you can utilize them to advertise new products, events, and special offers. This focused marketing strategy can boost sales and profits for your restaurant, bar, pub, or any other business.
- **Customer Engagement:**Printed bar runners with engaging designs and vibrant colors draw attention from customers and promote brand interaction. Printed bar runners allow you to express your creativity and engage your audience. You can do it through a catchy slogan, an eye-catching image, or a lighthearted message. It is up to you.
Aesthetic Uses:
Along with functional and promotional uses, there are also several aesthetic benefits of printed bar runners:
- **Custom Designs:**You can select custom designs that express your brand identity and style using the sublimation print method.
- **Coordination with Decor Theme:**Printed bar runners can also match the overall decor theme of your business. It improves the atmosphere and creates a unified appearance. You can choose to make it to precisely fit your vision, whether you like a traditional, refined look or a bright, bold one.
- **Color Options:**Printed bar runners come in a variety of customizable color options to fit your venue’s and brand’s color theme.
Conclusion
The bottom line is that rubber bar runners are a great investment for any bar, café, restaurant, or pub. They provide a non-slip, absorbent surface and shield the countertops and tables from spills and stains. With all these features, bar runners help to make bar operations seamless and more productive. They also improve safety by lowering the possibility of accidents and injuries. Their bright, eye-catching prints and customizable designs allow you to both elevate the atmosphere and effectively market your brand.
Invest in rubber bar runners to maintain a neat, tidy, and aesthetically pleasing bar area. It improves customer satisfaction and enhances the efficiency and appeal of your business.
